Business Solutions

Competitiveness and Differentiation

As the level of competition intensifies within the broadband market, Conexon provides service providers with the necessary tools to compete and differentiate themselves.

At the core of the Conexon solution is a high performance and scalable provisioning platform that can handle multiple services across multiple technologies. Rapid activation of complex bundled IP services is a key competitive advantage for service providers as they look to capture and hold onto new customers. With Conexon's extensive bundling and provisioning capabilities, service providers can differentiate themselves by setting up and running customized promotions, price plans and service packages for their specific target groups.

However, simply providing broadband services is not enough for service providers as they look to increase market share and differentiate themselves in an ever crowded market space. service providers need to shift their focus on managing how subscribers use these services so as to maximise customer loyalty and revenue generation and provide a true value add to their subscribers. In essence, service providers need to focus on managing the customer experience as a means to compete and differentiate themselves.

Conexon enables service providers meet this challenge. With a high performance and scalable provisioning platform at its core, Conexon has a suite of integrated modules that focus on enabling service providers manage the user experience across their subscriber base. As such Conexon is more than just a provisioning tool but a solution that provides service providers with a competitive edge in winning and retaining new business through managing and enhancing the customer experience.

Conexon's Self-Provisioning/Self-Care module enables service providers provide greater freedom and control to their subscribers in how they use individual services. Subscribers can upgrade their service offering, customize their service bundles and choose when and how they use services. This gives service providers the ability to develop a more intimate and personalized relationship with subscribers and ensures they can differentiate themselves by delivering exceptional customer service as part of their value add proposition.

With Conexon's integrated QoS application tools, service providers can gain a competitive edge by proactively managing the customer experience for their subscribers. Monitoring and diagnostic tools ensure service quality can be effectively measured and that any potential problems can be identified and resolved before they escalate into an unacceptable customer experience. Bandwidth on Demand and Bandwidth Qualifier applications ensure the subscriber has the capacity to smoothly run bandwidth-intensive applications like VoIP and gaming. Again all this translates into the ability of service providers to deliver exceptional customer service that can be invaluable in a tough competitive market.